For many companies, loyalty programs have become indispensable methods of customer retention, and Crumbl Cookies is no exception. Their birthday reward program, in particular, is a distinguishing feature that pulls cookie lovers into their store. Crumbl Cookies burst onto the scene in 2017 and has grown rapidly since then with its entertaining loyalty scheme, including a free birthday cookie, in place. Included in this article is information about the birthday reward Crumbl offers, how that works, and just about anything one needs to know to take advantage of this delicious deal.
What is Crumbl Birthday Reward and How Does It Work?
Crumbl gives a birthday reward to members who have joined their loyalty program. Typically, the reward is a free cookie that one can attain on or around their birthdays. Here’s a step-by-step guide on how it goes:
- Sign Up for the Loyalty Program: Customers can join Crumbl’s loyalty program through their mobile application or website. The app is downloadable from the iOS and Android stores. By providing simple information like your name, email address, and birthdate, you are entitled to many rewards, birthday treats included.
- Earn Points: Every purchase means some points in the loyalty account. Crumbl assigns one point for every dollar spent. Later, these points can be redeemed as rewards through free cookies, discounts, and exclusive offers.
- Get the Birthday Reward: On your birthday, Crumbl will notify you through the app or an email about your free cookie. Normally, customers have seven days to claim the reward.
- Claim Your Free Cookie: Redeem the birthday reward in-store or through the Crumbl app. You’ll need to show the barcode on your app at checkout that the cashier will then scan to give you the free cookie reward.
Popularity of Crumbl Birthday Rewards
Crumbl’s loyalty program has contributed to its famous status, including a birthday reward. In 2024, Crumbl scaled to over 800 locations in the United States. Birthday rewards have been used at Crumbl to help increase customer retention. As of Statista, loyalty programs can increase customer retention by as much as 5%, and in the case of Crumbl, it could be even higher because of the appeal of the customized rewards such as birthday treats.
Crumbl Birthday Reward Program Summary
| Feature | Description |
|---|---|
| Reward Type | Free cookie |
| Eligibility | Must sign up for Crumbl loyalty program |
| Points System | 1 point per dollar spent |
| Birthday Reward Claim Period | 7 days from birthday |
| Redemption Method | In-store or via Crumbl app |
Why Birthday Rewards Matter in Customer Loyalty Programs
Birthday rewards are among the best ways to build customer loyalty, further enhancing the relationship between a brand and its customer base. According to Loyalty360, brand engagement is driven up 26% by offering personalized rewards such as birthday gifts. Offering even something as small as a free cookie allows Crumbl to create a memorable experience related to a personal celebration in the customer’s mind, driving loyalty further.
Psychological Impact of Birthday Rewards
Receiving a reward on one’s birthday taps into the psychological principle of reciprocity. Customers feel gratitude for the “gift” and are more likely to return to the store for future purchases. In fact, research shows 76% of consumers are more likely to advocate for a brand after personalized experiences-including birthday rewards.
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How to Maximize the Crumbl Birthday Reward
To make the most of Crumbl’s birthday reward, here are some tips:
- Sign Up Early: Don’t wait until the last minute to sign up for Crumbl’s loyalty program. You’ll need to provide your birthdate during the sign-up process, so ensure all information is accurate.
- Plan Your Visit: Since you only have a seven-day window to claim your free cookie, it’s essential to plan your visit accordingly. Check the Crumbl app or website to see the available flavors during that week, ensuring you get your favorite one.
- Stack with Other Rewards: If you’ve accumulated loyalty points from previous purchases, you can use them alongside your birthday reward. This allows you to get even more value during your visit.
Statistics and Industry Data about Birthday Rewards
Loyalty programs that give birthday rewards are one of the fastest-growing strategies among companies. Some statistics related to birthday rewards and customer loyalty include:
- In a report from Bond Brand Loyalty, 81% of consumers say loyalty programs make them more likely to continue doing business with a brand.
- The National Restaurant Association reports that birthday rewards can increase customer return rates by 18% compared to customers not receiving personalized offers.
- Research from Colloquy found 67% of customers view birthday rewards as a highly motivating factor in staying engaged with a brand.
Crumbl’s Birthday Reward Program
Personalization is key to the success of Crumbl’s birthday reward. By offering a reward based on a specific, personal milestone—such as a birthday—Crumbl creates a deeper connection with its customers. This personalization is part of a broader trend in marketing. In fact, Accenture found that 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.
Crumbl vs. Other Birthday Reward Programs
To put Crumbl’s birthday reward into perspective and see how it stacks up to other popular birthday offers, let’s take a closer look:
Comparison of Birthday Rewards Programs
| Brand | Birthday Reward | Claim Period | Purchase Required |
|---|---|---|---|
| Crumbl | Free cookie | 7 days | No |
| Starbucks | Free beverage or food item | 1 day | Yes (must be a member) |
| Dunkin’ | Free beverage | 7 days | Yes |
| Baskin Robbins | Free ice cream | Entire month | No |
As shown in the table, Crumbl’s birthday reward offers more flexibility than some of its competitors. Customers have seven days to claim their reward, and no purchase is necessary, making it an attractive option for those looking to celebrate their birthday with a sweet treat.
FAQs
How do I sign up for the Crumbl birthday reward?
To sign up, download the Crumbl app or visit their website. Complete the registration by providing your name, email, and birthdate.
Do I need to make a purchase to get my birthday reward?
No purchase is necessary to receive the birthday reward. However, you must be signed up for the loyalty program.
Can I redeem the birthday reward online?
Yes, you can redeem the birthday reward through the Crumbl app for either pick-up or in-store purchases.
How long do I have to claim my birthday reward?
You typically get seven days from your birthday to claim your free cookie.
Can I use the birthday reward at any Crumbl location?
Yes, it can be redeemed at any Crumbl store, but it’s always a good idea to check for any location-specific restrictions.
Can I combine my birthday reward with other promotions or discounts?
Yes, you can combine your birthday reward with other offers if you have amassed loyalty points or other coupons.
Conclusion
Crumbl’s birthday reward is more than about getting that free cookie; it’s an experience personalized to strengthen customer loyalty and heighten brand engagement. Customers will be able to join in on this reward, among others, after they join the Crumbl loyalty program. With great cookies, an easy rewards system, and personalized customer engagement, Crumbl is among the leaders in the dessert market.
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